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Codes of Visual Text
The Codes of Visual Text are a useful tool to examine print visuals such as pictures in advertisements, posters, political cartoons or picture books.
B = Beginning D = Developing A = Achieving
| UNDERSTANDING OF TECHNICAL CODES | B | D | A |
|---|---|---|---|
| Medium: pen and ink, water colour, digital | |||
| Perspective or Camera Angle: high angle which can show dominance, low angle which can show submission, or eye level | |||
| Framing/Proximity: close up shot (head and shoulders) mid or medium shot (upper part of a person’s body) long distance shot (full person showing long distance or depth) | |||
| Lighting: darkness used to indicate gloom; shadows are often sinister, while lightness can show joy or happiness | |||
| Sequence of images/Juxtaposition | |||
| UNDERSTANDING OF SYMBOLIC CODES | B | D | A |
| Objects, shapes and figures: any of these can act as a symbol depending on the understanding by the viewer, eg a hat is an object but a chef’s hat is different from a police cap | |||
| Size and Position of Objects/Layout | |||
| Settings | |||
| Body Language: including facial expression | |||
| Colour: red with anger/red as danger | |||
| UNDERSTANDING OF WRITTEN CODES | B | D | A |
| Headlines | |||
| Captions | |||
| Speech Bubbles |